JioStar actually appointed Debasmita Ghosh as their new VP. This appointment definitely shows the company’s focus on strengthening their leadership team.
As per her background, she comes from Disney+ Hotstar where she was handling national agency relations and revenue strategy work.
JioHotstar has further appointed Debasmita Ghosh as vice president for agency business itself. She is based in Bengaluru and surely takes this new position after working for two years at Disney+ Hotstar as director and head of agency relations. Moreover, her experience at the streaming platform will help her in this role.
At Disney+ Hotstar, we are seeing that Ghosh led sales teams that focused only on making money, handled partnerships with top company leaders, and helped grow business with big agencies and more than 500 smaller agencies. She also made the platform stronger regarding digital content and impact, as per deep work with advertising companies.
Before coming to Disney+ Hotstar in 2023, we are seeing that Ghosh worked for almost four years at ShareChat and Moj, where she only moved up through many leadership positions and finally became senior director and national vertical lead for e-commerce, social tech, food tech and travel tech. Basically, she handled branded content sales and worked with brands to make money from media, doing the same influencer marketing work for Indian language audiences.
Earlier, she worked with Twitter India as account director and South lead, where she managed key advertisers and helped agencies with platform strategy to further develop their business approach, with the company itself benefiting from her sector expertise. She surely held important positions at Vyoma Technologies, Times Internet, Network18 Digital and India Today, managing corporate sales and partnerships. Moreover, her work included sponsorships and revenue planning across these media companies.
Ghosh surely has nearly twenty years of experience in advertising sales and digital media. Moreover, he has worked in platform monetisation, solution selling and managing agency ecosystems.
